When candidates apply for a job, their experience with your company during the recruitment process is extremely important. Employers and hiring managers should strive to create a positive experience for job seekers from the moment a job posting is published until the final offer is made. According to a 2020 survey of leaders and specialists conducted in Estonia by Brandem, key factors for candidates include the prompt delivery of initial information and clear communication, which make the entire recruitment process significant.
Studies show that a positive candidate experience can significantly impact a company’s brand and future recruitment opportunities. A LinkedIn study found that 83% of candidates become fans of the employer’s brand if they have a positive candidate experience, even if they do not get the job. Conversely, if their experience is negative, they share that message with an average of six people.
A good candidate experience helps candidates become familiar with your company culture and leaves a positive impression of joining your team. This includes all interactions during the recruitment process, including interviews and feedback.
Providing feedback to candidates during the recruitment process is important for several reasons, beyond just maintaining the company’s reputation. It’s crucial to understand that candidates’ time is also valuable. Often overlooked is the fact that candidates invest their time and energy to participate in the recruitment process – filling out applications, preparing for interviews, and eagerly awaiting responses. When they are left in the dark, it can lead to frustration and diminish their motivation to participate in your company’s recruitment processes in the future.
It is important for candidates to be kept informed of what is happening. This shows that the company values their time and efforts. Regular and transparent communication creates a positive impression, even if the outcome is not what the candidate hoped for. A strong feedback culture helps the company stand out and attract more talent in the future. According to a 2021 survey by CareerArc, 62% of candidates said they would decline a company’s offer if they had a negative experience during the recruitment process, even if they received a better offer.
Modern recruitment software and automation solutions make this process much easier for both recruiters and candidates. Automated systems allow HR departments to send candidates quick and personalized feedback, keeping them informed at every stage of the process. This not only saves the recruiter’s time but also creates a positive experience for the candidate, resulting in better relationships and a stronger reputation as a company.
Recrur software fully supports the creation of a positive candidate experience and also facilitates its evaluation at the end of the process. If you want your company’s candidate experience to reach a new level, contact us at support@recrur.com, and we will be happy to help you maximize Recrur’s potential for your company.
Janeli Eiert
Customer Success Manager
